Gen Z Volume 3
Tracking the Changing Beliefs, Values & Attitudes of a Generation Coming of Age
Gen Z is stepping into adulthood, rewriting the rules and redefining what it means to belong, believe and engage with the world. As they chart a path uniquely their own, it’s more important than ever to understand what drives this generation. In Gen Z Volume 3, produced in partnership with Impact 360 Institute, you’ll uncover the trends, beliefs and motivations shaping Gen Z’s worldview—and find practical ways to connect with them authentically.
Whether you want to engage Gen Z in faith, community or culture, or simply gain a deeper understanding of this emerging generation, this report offers the insights you need to build meaningful and lasting connections.
In Gen Z Volume 3, you’ll find answers to pressing questions, such as:
- What shapes Gen Z’s approach to identity, with 40% strongly supporting the freedom to self-identify?
- Why is Gen Z skeptical about moral absolutes, with 63% believing right and wrong depend on individual beliefs?
- How can leaders engage a generation that values authenticity in both faith and relationships?
- What strategies can businesses, brands and churches use to appeal to a group that prizes both digital and real-world connections?
Get the insights you need to reach and empower this emerging generation today.
Save on the Complete Gen Z Trilogy
Bundle over seven years of Barna’s research on Gen Z and save 15% by purchasing Gen Z Volumes 1-3.
- Gen Z Volume 1 – Presents findings on the culture, beliefs and motivations shaping today’s teenagers.
- Gen Z Volume 2 – Explores Gen Z’s emotional lives, relationship with technology and how they feel about faith and practice it.
- Gen Z Volume 3 – Discovers how today’s teens and young adults navigate identity, morality, technology and faith.
